You’d be hard-pressed to find a human being with a squeaky clean, crystal clear online reputation. And if you did, chances are that individual has sourced the assistance of a solid reputation management team.
The nature we share as human beings is to find ourselves in significant spots of bother on our journeys through life- and while that’s all very normal, it never plays out so forgivingly in the online space. In fact, you’re far more likely to be vilified online than you are in the physical world. There are a plethora of reasons that seeking out reputation management might suddenly appear on your list of things to do- so if it does, it pays to have a go-to in mind that you can reference straight away.
So, what is reputation management?
Reputation management is the process of tracking and monitoring the online appearance of a person or business. And it’s not only to be reserved for negative reviews- reputation management can also be used to boost your online reputation. A good online reputation can increase sales, build trust, give invaluable online insight and more. It goes without saying that a poor online reputation can do the opposite and carry on undoing so much more.
Reputation management is the process of seeing yourself as Google sees you and working to optimise that perspective so you can effectively influence your target market in a positive way. Where reputation management certainly can be used to take the reigns in crisis control, it’s far better used as a preventative than a cure- if one horse has bolted, don’t let the whole herd out, right?
A reputation management team can:
- Set a good company policy for social media
- Suggest effective alerts for company mentions in the online space
- Seek out opportunities for your reputation to be used against your business and limit them FIRST.
- Handle inflamed situations professionally
- Diagnose and suggest appropriate compensations for affected parties
If you aren’t in the position to lead damage control, don’t attempt it. Truth be told, trying to undo online damage can result in further harm if you’re not aware of best practices. A professional outsider’s perspective can give you the leg up you need to make it out of the danger zone. Call One Stop Media on 1300 305 619 for more information today.