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OUR APPROACH

Driven by data & business outcomes

Ever wondered why some marketing campaigns fail to work? Today there’s no set amount of time, effort, and creativity that will ensure the success of your marketing campaign. We believe it takes a more structured and data-driven approach that can only be achieved with the right digital strategy methodology. We focus heavily on aligning your business model with our digital strategy.

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Getting to know your business

Before we start building a campaign we focus on getting to know your brand. What makes it tick? We want to know what makes people fall in love with your brand, products or services. We also aim to find out what’s missing from your current digital strategy methodology. From the very start, it’s our mission to answer all these questions for you.

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STEP 1

Discovery and assessment

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Brand discovery

We host a brand discovery session to find out what your brand is all about. This includes finding out the story behind your business and where you want to be in the not-too-distant future.

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Identifying your audience

We take the time to see how your business is performing online. Our aim is to find out who your captive audience is, where there are opportunities to grow your business and how our digital marketing execution can be used to achieve your business objectives.

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Goal setting

Here we start defining realistic goals and objectives based on the numbers. We align these goals and business objectives with the outcomes you want for your business. It’s then a matter of establishing a timeline for the outcomes you want to achieve.

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STEP 2

Configuration and setup

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Aligning your goals

During this process, we start aligning your business goals and objectives with a clear and concise marketing strategy. We identify key business segments that your digital marketing efforts should focus on.

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Configuring your campaign

During the final phase of the planning process, we establish a content roadmap and content calendar that outlines how your new campaign will be delivered. Your campaign could involve a number of different services including social media, website development and Google ads.

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It’s time to launch!

After you sign off and approve the new marketing campaign, our team of creators and strategists will start developing and producing web assets. After approval, we officially launch your campaign with new content and messaging for your customers to see.

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STEP 3

Analysis and adjustment

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Tracking

We start tracking your new marketing campaign from the moment it’s launched. All of this data we collect will be used to monitor the performance of your campaign and make adjustments along the way.

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Making adjustments

After your campaign is launched we don’t wait for things to go wrong. We will communicate with you and make adjustments throughout the month to put things back on track. This collaboration will help to ensure the end result meets your needs and still reflects your company’s vision.

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Debriefing

On a monthly basis, we will provide you with a full campaign debrief which includes data and insights to show how your campaign is performing. We also show you what’s coming up for the month ahead and seek your approval before we begin creating new web assets for your marketing campaign.

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Setting you up for success

We believe the process of creating a marketing campaign is ongoing. There’s no point in targeting the same customers or the same business segments if they’re not yielding the results you’re looking for. Our digital marketing execution ensures your campaign will adapt and change so your business can continue to grow.

Ready to try our approach to digital marketing? Let’s talk about your business today.

ONE STOP MEDIA

Faqs

Feel free to call us today or send a message with our contact form. One of our representatives will be happy to discuss your business goals and aspirations. We’ll assess your digital presence and identify potential areas for growth and improvement. We can develop a customised digital marketing strategy that shows how we would go about achieving your business goals. We can show you a detailed breakdown of horse and pricing for this new digital marketing strategy before you sign off on it.

We believe it’s our approach to digital marketing that makes all the difference. We’re not interested in quick gains. We’re dedicated to creating digital assets such as a new website that can help provide you with long-term value for years to come. We won’t make you an overnight success. What we will do is establish realistic and long-term goals that will help you achieve the business outcomes you desire.

It really depends on where your business is at with its marketing campaign. A traditional bricks and mortar business with no website can stand to benefit from massive improvements. A digital marketing campaign can expose your business to thousands of new potential customers. With so many ways to promote your business with digital marketing the list of benefits can be endless.

Digital marketing involves promoting a business to customers via the internet and other forms of digital media. A business can be promoted with platforms such as email, social media, websites and even text messages. It takes a mixed team of professionals to launch a digital marketing campaign. Best digital agency practice involves using the right professionals for your campaign. Your digital marketing campaign could have a digital advisor, social media strategist, and content creator working on your campaign. It all depends on what you hope to achieve for your business.

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    With our digital marketing execution, we can build a more effective campaign that drives positive results for your business. Let us help you eliminate the fuss and confusion of using multiple service providers.

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