Why Influencer Marketing might not be as straightforward as you think

Influencer marketing is showing no signs of slowing down. Granted, it’s becoming more difficult to fudge (thanks to emerging tech that identifies like farming and purchased followers) but one thing about influencer marketing remains true- it’s powerful and it’s not going anywhere anytime soon.

So, if you’re a business owner, or you stand behind a product, or you simply want to know more about what works in influencer marketing at the moment, now is definitely the time to find out. Want to know what it takes to successfully drive an influencer-based campaign? Let’s take a look.

Firstly, the wallop of an influencer’s sway on your demographic absolutely comes down to how authentic they are. What we’re seeing now is a lot of overdue transparency where partnerships are involved- and disclosure is tactfully revealed from influencer to audience.

There have been rules and laws laid down for influencers that need to be met when sponsored content is central to their post and they take commission from it. While it is up to the influencer to ensure those laws are not breached in interaction, and it can still go very wrong- be sure if you’re working with an influencer that your product is being marketed according to Australian law.

Instagram has made the process more palatable with a content option for branded products. It’s a feature that means both you and the influencer you’re working with can clearly disclose any shares driven by your partnership.

If you’re working with an influencer and you’re not sure about how to stay on track with obligations of disclosure, be sure to do your groundwork first. Instagram offer some fantastic tips for balancing influencer driver campaigns on their tips page.

Be proactive about your posts and don’t always leave it in the hands of the influencer. By thoroughly reviewing posts- yep, each post- you’re leaving no room for things to go wrong.

Any more questions about influencer marketing? We’re happy to help. Reach out to the team at One Stop Media for further advice and support in getting your product the attention and conversions it deserves. Call us on 1300 305 619 today.

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