Influencer marketing is showing no signs of slowing down. Granted, it’s becoming more difficult to fudge (thanks to emerging tech that identifies like farming and purchased followers) but one thing about influencer marketing remains true- it’s powerful and it’s not going anywhere anytime soon.
So, if you’re a business owner, or you stand behind a product, or you simply want to know more about what works in influencer marketing at the moment, now is definitely the time to find out. Want to know what it takes to successfully drive an influencer-based campaign? Let’s take a look.
Firstly, the wallop of an influencer’s sway on your demographic absolutely comes down to how authentic they are. What we’re seeing now is a lot of overdue transparency where partnerships are involved- and disclosure is tactfully revealed from influencer to audience.
There have been rules and laws laid down for influencers that need to be met when sponsored content is central to their post and they take commission from it. While it is up to the influencer to ensure those laws are not breached in interaction, and it can still go very wrong- be sure if you’re working with an influencer that your product is being marketed according to Australian law.
Instagram has made the process more palatable with a content option for branded products. It’s a feature that means both you and the influencer you’re working with can clearly disclose any shares driven by your partnership.
If you’re working with an influencer and you’re not sure about how to stay on track with obligations of disclosure, be sure to do your groundwork first. Instagram offer some fantastic tips for balancing influencer driver campaigns on their tips page.
Be proactive about your posts and don’t always leave it in the hands of the influencer. By thoroughly reviewing posts- yep, each post- you’re leaving no room for things to go wrong.
Any more questions about influencer marketing? We’re happy to help. Reach out to the team at One Stop Media for further advice and support in getting your product the attention and conversions it deserves. Call us on 1300 305 619 today.
The whole process of link building boils down to one basic premise and that is increase in popularity rankings. The visibility of the website on the Internet can be boosted by a judicious mix of metho
In the 21st Century, after a day’s enormous busy schedule and hectic work out, Digital Media is the best way to relax physically and mentally. This immersion to Digital World not only provides enter
Technology is growing very fast, if we don’t move with it, we are not an intellectual human being. Not only technology but commercial houses are moving on to cloud as cloud had expanded its arms to
One Stop Media have created for us a professional looking website whilst providing and maintaining quality customer service throughout the entire process. Ralph and the team have fantastic knowledge in the industry and are always supplying us with new ideas and information...
We just opened our new hairdressing salon and wanted a clean, welcoming website to get our name out there. Ralph and Nick designed a fabulous website for us that garnered a lot of compliments. They listened and gave us what we wanted even though I was a very fussy client. Thanks again guys! Opal
Our catchy green website created by One Stop Media is very well presented to introduce our love of tree care to its visitors. We have found that the marketing campaign has helped our business grow and increased number of calls we are receiving. We are very happy with the return we get....
I first had my website created by One Stop then started Google SEO in December 2013. In the last 6 months the number of new visitors to my website has doubled. I am very pleased with the result and the best thing is that it’s ongoing. I now realise how important it is to appear on...
One Stop Media introduced me to Google search optimisation in November 2013. I was very impressed and at the same time surprised how quickly my website started to appear on the first page on Google search result. As a result I now have a even more consistent business flow....
Excellent quality website designed by One Stop Media. Final product was exactly what I was looking for!